RCAZenkai

For RCA Zenkai Garage, I designed the complete brand identity, starting with the creation of the name itself and developing all visual assets: logo, web design, business cards, flyers, return forms, banners, and signage. I also created the brand’s slogans and taglines, as well as a fun and playful mascot representing the owner, bringing a bold and unconventional touch to the identity, standing out in the automotive industry. The letters “RCA” (Réglage Codage Automobile) were designed to form the shape of a key, immediately highlighting the garage’s expertise in locksmithing and key duplication. Meanwhile, “ZENKAI”, meaning “full potential” in Japanese, represents the workshop’s ambition and power. The logo is built around a technical disc combining four key elements: a gear representing mechanical precision, a Japanese folding fan as a tribute to Japanese craftsmanship and rigor, a tire reflecting the automotive world, and a circuit board symbolizing expertise in automotive electronics. The entire mark is enclosed within a rectangular shape inspired by the Hanko, the traditional Japanese seal, giving the identity structure and an official character.