Bam-eStudio

For Bam-e Studio, I designed the complete visual identity of Chapters, a collection dedicated to journaling and personal expression. The project was built around a strong idea: creating a space where everyone can organize their thoughts, explore their emotions, and write their own story at their own pace. I developed the entire visual universe, from the logo and brand guidelines to the creation of a journal, sticker sheet, and digital assets. I also created Bam, a dreamy panda mascot who represents the brand and embodies softness, creativity, and introspection. Every element of the identity was designed to reflect Bam-e Studio’s values: a free, caring, and accessible approach to journaling. The illustrations, doodles, and graphic symbols bring this world to life, inspired by dreams, memories, and everyday moments, while maintaining a soft and modern aesthetic.