Impasto

Creation of the complete branding for Impasto, an Italian restaurant based in Castries, France. I developed the brand’s entire visual universe, from the logo creation and visual guidelines to the design of various communication materials, including flyers, menus, business cards, event banners, and signage elements.
The identity was built around a warm and authentic atmosphere inspired by Italian culture, with a natural and appetizing color palette combining terracotta, olive, and cream tones. I also created illustrated graphic elements inspired by cuisine and artisanal craftsmanship to enhance the brand’s visual experience. Each asset was designed to ensure overall consistency across both digital communication and the restaurant environment, creating a recognizable and welcoming identity for customers.